Dmitry Patsukevich exercises the talent of turning generic food and beverage containers into sculptural objects. As a great example of one of such projects, Drink Milk! packaging has been rendered with ear-like appendages that mimic the iconic horns of Viking helmets.
Derived from the legendary Scandinavian seafaring pirates, this imagery evokes power and strength. It's precisely these qualities that people desire, and the consumption of protein and calcium offer the means to foster such robustness in the body.
Interestingly, this macho look to Drink Milk! packaging has been made softer and more approachable thanks to cute branding techniques. The bony spouts have rounded points and the logo features a scruffy milk mustache and the name of the beverage in a loose handwritten typeface.
Viking-Horned Vessels
The Form of Drink Milk! Packaging is Infused with Symbolism of Strength
Trend Themes
1. Sculptural Packaging Design - Opportunity to explore creative and unique ways to make food and beverage packaging stand out through artistic design.
2. Cute and Edgy Branding - Innovative branding techniques can combine edgy and cute elements to create memorable and approachable brand identities.
3. Evocative Product Imagery - Using powerful and symbolic imagery on product packaging can tap into consumers' desires and create a strong emotional connection.
Industry Implications
1. Food and Beverage Packaging - Packaging companies can explore more unique and artistic packaging designs to make their products stand out in a crowded market.
2. Brand Marketing and Advertising - Marketing and advertising firms can experiment with combining edgy and cute elements to create memorable and appealing brand identities.
3. Health and Nutrition - Health and nutrition companies can use powerful and symbolic imagery to create an emotional connection with customers around the benefits of their products.