Jägermeister is getting into the Halloween spirit this year by creating themed drink kits that will be shared with bars, pubs and clubs.
2,800 limited-edition 'Zombie Takeover' are set to be sent out to trade consumers who purchase two cases of Jägermeister or Jägermeister Spice. Inside the drink kits, there are a variety of accessories such as window stickers, vinyl decorations, posters and other wall graphics that can be used to transform any space into a spooky one.
The kit also includes crime scene-inspired tape that will notify patrons of a "zombie contamination." To support this, Jägermeister also includes t-shirts and makeup sets to dress up staff. Finally, the kit also includes a few themed drink recipes for cocktails like the 'Zombie Takedown' and 'Zombie Brain.'
Zombified Alcohol Kits
Jägermeister is Sharing Themed Drink Kits with Bars and Pubs for Halloween
Trend Themes
1. Halloween Drink Kits - Creating themed drink kits for a holiday can be a disruptive innovation opportunity for alcoholic beverage companies.
2. Trade Consumer Giveaways - Sending out limited-edition drink kits to trade consumers who purchase a certain amount of a product can lead to increased brand loyalty and promotion.
3. Immersion Marketing - Including accessories and decorations in drink kits can create an immersive experience for consumers and lead to more engagement and brand awareness.
Industry Implications
1. Alcoholic Beverages - Creating themed drink kits can be a disruptive innovation opportunity for companies in the alcoholic beverage industry to promote their products during holidays or special events.
2. Promotional Products - Sending out limited-edition drink kits as a promotional giveaway to trade consumers can be a disruptive innovation opportunity for companies in the promotional products industry.
3. Event Planning and Decor - Creating immersive drink kits with decorations and accessories can be a disruptive innovation opportunity for companies in the event planning and decor industry to enhance the experience for their clients and customers.