Series-Inspired QSR Drink Hacks

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Sonic is Encouraging This Drink Hack via its App

This Sonic drink hack is being promoted by the QSR brand as part of a collaboration with Paramount+ to celebrate the new Grease: Rise of the Pink Ladies series. The specialty drink recipe is inspired by the Pink Ladies of Rydell High themselves, and features Sprite with vanilla and cherry flavors in the mix before being topped with sweet cream. The final result is a creamy yet refreshing drink perfect for enjoying on its own or with a meal.

The Sonic drink hack can be ordered by simply opening the Sonic app, choosing a Sprite size and adding in the additional flavors for a simple yet delicious treat. The drink is sure to build a bit of excitement for the premier of Grease: Rise of the Pink Ladies, which is launching on Paramount+ Thursday, April 6, 2023.
Trend Themes
1. Series-inspired QSR Drink Hacks - QSR brands can collaborate with media companies to create specialty drinks inspired by popular TV shows and movies, driving customer engagement.
2. Personalized QSR Ordering - QSR brands can leverage mobile technology to allow customers to customize their orders with unique and creative ingredients, leading to increased customer satisfaction and loyalty.
3. Premium QSR Drinks - QSR brands can add high-quality, unique drink offerings to their menus to differentiate themselves from competitors and attract new customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR brands can leverage popular media collaborations and personalized ordering options to create unique drink offerings and increase customer engagement and loyalty.
2. Food and Beverage - Food and beverage companies can explore partnerships with media companies to create branded specialty drinks, inspiring customer excitement and creating new revenue streams.
3. Entertainment Industry - Media companies can partner with QSR brands and other businesses to create unique, themed products related to popular TV shows and movies, providing new marketing opportunities and revenue streams.

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