Loops, a creator of clean, high-tech hydrogel sheet masks, debuted its innovative Dream Sleep Nighttime Slugging Hydrogel Face Mask with a first-of-its-kind layer of slugging serum. This sheet mask is meant to be used as a the final step in a nightly skincare routine and it shares the benefits of plant-based oils, vitamins, antioxidants and fatty acids to support more hydrated, toned and plumped skin by morning.
This sheet mask simplifies "slugging," a popular moisturizing technique that involves slathering the face with an occlusive product as the last step in an evening skincare routine. There are six antioxidant-packed plant-based oils featured in this formula (macadamia nut, jojoba, grape seed, olive, avocado, and evening primrose) and they were selected "to create a new age alternative to the traditional practice of applying petroleum jelly to your face before bed."
Moisture Barrier Sheet Masks
Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging"
Trend Themes
1. Plant-based Skincare - Incorporate plant-based oils, vitamins, and antioxidants in skincare products to simplify traditional moisturizing techniques.
2. Nighttime Skincare Routines - Introduce innovative skincare products that cater to nighttime routines to provide more hydration and plumpness to the skin.
3. Hydrogel Sheet Masks - Develop and market clean, high-tech hydrogel sheet masks with innovative features for specialized skincare benefits.
Industry Implications
1. Beauty and Personal Care - Explore the market for clean, high-tech skincare products with innovative features to appeal to consumers interested in natural ingredients.
2. Health and Wellness - Create a range of night time skincare products that are linked to better sleep patterns.
3. Cosmetics - Develop innovative sheet masks and accessories that enhance skincare routines and improve skin hydration.