For Pride, Jack Daniel's is partnering with icons for a drag queen series that fuses two beloved Millennial things: mukbangs and the drag queen brunch. Drag Queen Mukbang is a four-episode content series starring Patrick Starrr, Gia Gunn, Eugene Lee Yang and Laganja Estranja, who invite viewers to join them for a virtual dining experience with food and Jack Daniel's Tennessee Fire. The experience is about much more than watching these drag queens eat, as the series explores the impact of COVID-19 on their lives and the LGBTQ+ community.
With bars and performance venues closed, drag queens and other self-employed entertainers have taken to performing digital drag shows, offering new ways for audiences to connect with their talents. With stay-at-home orders in place, each of the episodes was shot by the hosts, offering an intimate look into their lives.
Drag Queen Mukbang
Dining Drag Queen Series
The Jack Daniel's Drag Queen Mukbang is a Virtual Dining Experience
Trend Themes
1. Virtual Drag Shows - Opportunity for drag queens and other entertainers to continue performing and connect with audiences through digital platforms.
2. Alternative Dining Experiences - Innovative dining experiences that incorporate entertainment and virtual interactions with performers.
3. Covid-19's Impact on the LGBTQ+ Community - Exploring the challenges faced by the LGBTQ+ community during the pandemic through storytelling and virtual experiences.
Industry Implications
1. Entertainment - Creating new avenues for performers to showcase their talents and engage with audiences virtually.
2. Hospitality - Adapting dining experiences to incorporate virtual elements and provide unique entertainment for customers.
3. Digital Media - Developing platforms and content that cater to the growing demand for virtual entertainment experiences.