The Dr. Martens Autumn/Winter boot collection spices things up. The designs feature the classic Dr. Marten silhouettes with new fabric and color treatments.
Dr. Martens has been a successful footwear company for years. The brand's combat boots were huge in the 90s and made a resurrection recently. Dr. Martens has updated the aesthetic of the funky footwear and is using celebrity endorsements to promote the brand. The 2013 line-up is fierce and features the introduction of quilted padded boots, burgundy hues and punches of bright colors on the body and sole of the shoes. A must-purchase from the sensational collection is the violet quilted combat boots. They are unconventional, vibrant and would look phenomenal paired with a nice pair of skinny jeans.
The Dr. Martens 2013 Autumn/Winter collection is brazen and embraces classic silhouettes.
Outlandish Quilted Boots
The Dr. Martens 2013 Autumn/Winter Collection is Versatile
Trend Themes
1. Quilted Boots - The introduction of quilted padded boots in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the footwear industry.
2. Bright Color Treatments - The use of punches of bright colors on the body and sole of the shoes in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the fashion industry.
3. Celebrity Endorsements - The use of celebrity endorsements to promote the Dr. Martens brand in the 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the marketing industry.
Industry Implications
1. Footwear - The incorporation of new fabric and color treatments in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the footwear industry.
2. Fashion - The introduction of quilted padded boots and the use of bright color treatments in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the fashion industry.
3. Marketing - The use of celebrity endorsements to promote the Dr. Martens brand in the 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the marketing industry.