Spanish luxury fashion house LOEWE introduces its new Doughnuts set that is ready to join its Fall/Winter 2022 seasonal capsule. The matching set is made up of a ribbed tank top with shorts to match a playful and busy design. It is detailed with donuts all over the silhouette and both of the items are sold separately.
The shorts have a knee-length cut and sit on the waist with an elastic waistband for a comfortable fit. Additionally, the pastry is dusted with colorful sprinkles at the front, back, and center of the wearable. The tank top fits slim on the body and billows outwards near the bottom of the silhouette. It is framed by a scooped neckline and is now available to shop online.
Dessert Graphic-Adorned Matching Sets
LOEWE Launches a Doughnuts Set for the FW22 Season
Trend Themes
1. Food-inspired Fashion - Incorporating food designs into fashion offers an opportunity for unique and playful garments that appeal to consumers looking for fun and originality.
2. Matching Sets - Creating matching sets provides a great way to encourage multiple purchases by offering complementary pieces that can be worn together or separately.
3. Online Retail - The availability of customizable matching sets for online purchase presents an opportunity to leverage e-commerce platforms to reach a broader and more diverse audience.
Industry Implications
1. Fashion - Fashion brands can innovate by utilizing unconventional design elements, such as food motifs, to create unique pieces that stand out from the competition.
2. Food & Beverage - Collaborating with fashion brands to create food-inspired designs offers an opportunity to extend brand presence and exposure in a new and creative way.
3. E-commerce - E-commerce platforms can leverage the popularity of customizable matching sets to attract and retain customers looking for personalized and easy-to-purchase fashion items.