In order to make it a bit easier on consumers who want to prepare an Indian dosa batter for breakfast, Eastern Condiments put together a convenient packaging solution.
The ready-to-cook batter is sold in pouches, which eliminates the laborious process of grinding and fermenting that typically comes along with making this breakfast dish from scratch. While there are other types of dosa batter that can be purchased from packages, many of them cannot be resealed or feature inadequate mechanisms for closure once the bag has been opened once.
As a solution to this, Eastern Condiments worked with Studio ABD to create a packaging design that could stand on its own. The pack features a hole on the side that is useful for retail merchandising, as well as pouring the contents of the package.
Indian Batter Pouches
Eastern Condiments' Dosa Batter Comes in a Ready-to-Pour Package
Trend Themes
1. Convenient Packaging Solutions - There is room for disruption in the packaging industry with innovative, ready-to-use solutions like Eastern Condiments' dosa batter pouches.
2. Streamlining Food Preparation - There is a growing demand for quick and easy food preparation products, creating opportunities for innovation.
3. Resealable Packaging - Creating resealable packaging for food products can provide a more sustainable and convenient option for consumers, while creating new business opportunities.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from exploring new and innovative solutions to make food preparation more convenient for consumers.
2. Food Manufacturing - Food manufacturers can tap into the demand for quick and easy food preparation by developing ready-to-use products like Eastern Condiments' dosa batter pouches.
3. Retail - Retailers can leverage the growing interest in convenient and ready-to-use food products by stocking innovative products like Eastern Condiments' dosa batter pouches.