On social media, Breaking Bad stars Bryan Cranston and Aaron Paul have been sharing cryptic teasers for a new project that they have been working on and it has finally been revealed as Dos Hombres, a new mezcal brand that they've created together. The actors recently introduced their new brand as a provider of "real, artisanal Mezcal made by hand in Mexico" created by "two guys on a quest."
The first release from Dos Hombres is a product called Espadin, which gets its name from the type of agave that's most often used for the creation of mezcal, with notes of smoky and woody notes that are matched with elements of apple, mango and Oaxacan fruits that is said to offer perfectly well-balanced strength and smoothness.
Collaborative Celebrity Mezcals
Dos Hombres is a New Venture from Aaron Paul and Bryan Cranston
Trend Themes
1. Collaborative Spirit Brands - More celebrity duos are entering the liquor industry to create unique and authentic spirits that reflect their personal taste.
2. Artisanal Mezcal Trend - Consumers are gravitating towards authentic, hand-made mezcal as a more sophisticated and exotic alternative to tequila.
3. Transparency in Liquor Production - Brands are emphasizing the importance of making their production process transparent, to assure consumers that their products are responsibly sourced and crafted.
Industry Implications
1. Liquor Industry - The liquor industry is ripe for startup brands that aim to offer a unique spin on traditional spirits.
2. Celebrity Endorsement Industry - With the growing trend of celebrity-backed liquor brands, there is a sizable opportunity for agencies to broker deals between celebrity figures and spirit producers.
3. Agriculture Industry - The growing demand for artisanal mezcal products presents an opportunity for farmers and other agricultural businesses to cultivate agave for mezcal production.