The latest Doritos flavor takes inspiration from Halloween ghouls and goblins with a Black Garlic seasoning and an ominous-looking blackened chip. The snack plays off of classic vampiric legends by infusing the chips with garlic flavoring to ward off the characters.
The Black Garlic Doritos are exclusive to Japan throughout the October season. The chips fittingly celebrate Halloween and the popularity of villainous creatures such as vampires by creating a flavor and design that pays tribute to the history of vampires. The chips themselves are black with the quintessential triangular Dorito shape paired with a garlic taste. This is thanks to the myth that vampires can be warded off by the aroma of garlic, allowing consumers to playfully protect themselves during the month of October.
Blackened Ghoul Chips
The Black Garlic Doritos Flavor Take Inspiration From Vampire Villains
Trend Themes
1. Black Garlic Flavors - The trend of incorporating black garlic flavors into snacks and other food products presents an opportunity for innovative flavor profiles and unique taste experiences.
2. Holiday-inspired Snacks - The trend of creating limited edition snacks inspired by holidays such as Halloween allows for seasonal marketing campaigns and consumer excitement around festive flavors.
3. Playful Food Packaging - The trend of creating food products with playful and themed packaging, such as blackened chip designs for Halloween, offers opportunities for brand differentiation and increased consumer engagement.
Industry Implications
1. Snack Food Industry - The snack food industry can explore new flavor combinations, such as black garlic, to captivate consumers and drive sales.
2. Seasonal/ Holiday Marketing Industry - The seasonal and holiday marketing industry can leverage limited edition snacks, like black garlic chips for Halloween, to create buzz, attract new customers, and increase brand loyalty.
3. Packaging Industry - The packaging industry can develop innovative and engaging designs, like the blackened chip packaging for Halloween, to help brands stand out on store shelves and enhance the consumer experience.