In order to make sure that people are able to enjoy the 2015 UEFA Champions League Finals with the right beer, Heineken developed the 'Door Lock' device.
The Door Lock is meant to be installed at the entrance of the home, so that when a friend comes over with a six-pack in their arms, they are required to scan the beer at the door. If a bottle of Heineken is presented at the door, entry is permitted. If not, the friend will be criticized for their choice.
In addition to making a pretty humorous commercial that sports enthusiasts and beer aficionados will enjoy watching, Heineken is giving people the chance to win one of five Door Locks as part of a contest.
Judgemental Door Locks
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
Trend Themes
1. Smart Lock Technology - The development of judgemental door locks by Heineken presents an opportunity for the advancement of smart lock technology.
2. Interactive Advertising - Heineken's 'Door Lock' device showcases the potential for interactive advertising strategies.
3. Gamified Contests - The contest to win one of five Door Locks introduces the trend of gamified marketing campaigns.
Industry Implications
1. Home Security - The judgemental door lock technology could disrupt the home security industry by offering a unique and interactive locking system.
2. Beverage - The door lock device and contest provide an innovative way for beverage companies to engage with consumers and promote brand loyalty.
3. Advertising - The interactive nature of Heineken's Door Lock device opens up new possibilities for creative and engaging advertising campaigns.