The Donna Karan Spring Summer 2012 campaign features Victoria's Secret model Adriana Lima and was photographed in Haiti.
Lima, with her golden skin, raven hair and undeniably exotic look, is nothing but gorgeous as she poses in Donna Karan's beautiful and sexy gowns, one of which is a striking strapless lime green design that features all-over body-wrapping gathers of fabric. Other styles included in the Donna Karan Spring Summer 2012 collection are a tribal printed halter-top dress and a simple white blouse combined with olive-hued khaki shorts.
The campaign, which was photographed by Victoria's Secret photographer Russell James, was inspired by Haiti and its people. James said of the campaign, "Together with Haiti’s leading film and production center Cine Institute, artist Philippe Dodard and so many others in Haiti, we hope we have crafted a campaign that give a glimpse of the ‘real’ Haiti."
Gathered Green Gowns
Adriana Lima Stars in Donna Karan Spring Summer 2012 Campaign
Trend Themes
1. Exotic Fashion - The use of models from ethnically diverse backgrounds, and inspiration from foreign countries and cultures, could lead to disruptive innovation opportunities in the fashion industry.
2. Sustainable Campaigns - Brands could explore sustainable campaigns by using eco-friendly materials and locations to create an environmental and social impact.
3. Collaborative Marketing - Collaboration with local artists or filmmakers to create campaigns that integrate cultural aspects of a particular place could be a disruptive way to market products.
Industry Implications
1. Fashion - The fashion industry can innovate through exotic fashion designs and sustainable marketing campaigns inspired by different cultures and traditions.
2. Marketing - The marketing industry can build disruptive marketing campaigns through collaborations and partnerships with local creatives to highlight a location's unique features and instill a sense of social responsibility.
3. Tourism - The tourism industry could explore the cultural aspects and traditions of a location through fashion and marketing campaigns that capture and promote the essence of a place.