Savage X Fenty has launched a new ‘Dolled Up’ collection that stars the company’s CEO, Rihanna. The collection focuses on vintage aesthetics, providing consumers with inclusive, size-friendly lingerie in summer-ready colorways like bright orange, baby blue, and mint green. The campaign stars the multi-faceted singer Rihanna sharing garments from the August ‘VIP Box,’ which features camis, shorts, and other low-coverage silhouettes like bralettes, thongs, and more.
Savage X Fenty prides itself on offering bra sizes from 32-46, bra cup sizes ranging from A-H, and underwear sizes from XS to 3XL. Each item features floral detailing as the central motif, and comes priced from $14.95-$69.95 USD. The new Savage X Fenty ‘Dolled Up’ collection is now available on the brand’s website.
Sultry Floral Lingerie Capsules
Savage X Fenty Delivers Florals for the New 'Dolled Up' Collection
Trend Themes
1. Inclusive Lingerie - The rising trend of size-friendly, inclusive lingerie that offers a wider range of sizes and styles presents an opportunity for brands to tap into a more diverse audience.
2. Vintage Aesthetics - The trend towards vintage aesthetics in lingerie offers an opportunity for brands to offer unique and nostalgic designs that stand apart in a crowded market.
3. Floral Motifs - The trend of floral motifs in lingerie design presents an opportunity for brands to incorporate unique and intricate patterns that appeal to a wide range of consumers.
Industry Implications
1. Lingerie Industry - As the demand for size-inclusive and unique lingerie grows, the lingerie industry has an opportunity to tap into a more diverse audience and offer innovative designs that stand out from the competition.
2. E-commerce Industry - The growing trend towards online shopping for intimate wear presents an opportunity for e-commerce businesses to offer a wider range of sizes and designs and increase customer satisfaction.
3. Fashion Industry - As lingerie fashion evolves to become more inclusive and diverse, the fashion industry can play a role in promoting body positivity and empowering women through their designs.