AZIAM Yoga's line of eight AZIAM Girlz doll toys are designed after Patanjali's eight Limbs of Yoga—Asana, Dara, Prana, Niyama, Pratya and Yama, Dyana and Sama.
Alanna Zabel of AZIAM Yoga is the creator of these toys and runs yoga camps for young girls. Unlike many other doll toys that are criticized for their anatomical inaccuracies, many dolls are also extremely inflexible and lack the range of movement that these AZIAM Girlz have, as each doll has the ability to move its hips, knees and spine into deep forward folds and back-bending positions.
As well as coming with a backstory and a friendly animal companion, each doll also comes with a children's book and every purchase supports a variety of social good causes that tie in with each doll's specific passions.
Flexible Yoga Dolls
The AZIAM Girlz Doll Toys are Based on the Eight Limbs of Yoga
Trend Themes
1. Yoga-based Doll Toys - The popularity of flexible doll toys based on principles or practices of yoga is on rise, offering opportunities for toy companies to develop more such products.
2. Innovative Doll Toy Functionality - The trend of developing doll toys with more flexible and diverse functionalities is emerging, which offers opportunities for the toy industry to create distinctive products with improved user engagement.
3. Socially-conscious Doll Toys - The trend of doll toys that support social causes and highlight specific passions is growing, creating unique branding opportunities for toy companies benefiting social progress.
Industry Implications
1. Toy Industry - The toy industry can explore developing various types of yoga-based flexible doll toys that promote and enhance user engagement.
2. Educational Industry - The educational industry can leverage these innovative doll toys for vitalizing the learning process across history and sharing Indian traditions and cultures in classrooms.
3. Social Enterprise Industry - The social enterprise industry can promote doll toys that support a variety of social good causes, advancing social progress and increasing awareness of targeted social issues.