One pet adoption organization decided to take a different approach when it came to promoting their dog rescue services. Bay Tree Rescue, which is located in Cyprus, enlisted the help of photographer Stuart Holroyd, who glamorized their wards so that they were too irresistible to ignore. By doing so, they were able to give dog rescue concept a different face.
From spectacular backdrops to endearing poses with packed luggage and small hats, the dog rescue photography was created to boost pet adoption first and foremost. Holroyd says, "The current stray dog situation in Cyprus is very bad. Animal cruelty in Cyprus is at an all-time high. Dogs are being dumped, beaten and tortured for absolutely no reason other than amusement. Cyprus has no animal cruelty laws so almost every day a beaten or abandoned dog is left on her doorstep."
Dog Rescue Photography
Stuart Holroyd Romanticizes Pet Adoption for Bay Tree Rescue
Trend Themes
1. Pet Adoption Marketing - Using creative photography to glamorize rescue pets is a trend that is disrupting traditional pet adoption marketing strategies and increasing adoption rates.
2. Animal-welfare Innovation - Implementing stricter animal cruelty laws in countries with high instances of abuse presents a disruptive innovation opportunity within the animal-welfare industry.
3. Charity Support - Supporting animal charities and rescue organizations that are taking creative approaches to pet adoption is an emerging trend in charitable giving.
Industry Implications
1. Pet Care Industry - Partnering with animal rescue organizations and supporting the creative marketing of rescue pets presents a disruptive innovation opportunity for pet care brands.
2. Photography Industry - As pet adoption marketing becomes more creative and specialized, there is an opportunity for photographers to specialize in pet rescue photography.
3. Non-profit Industry - Non-profit organizations that focus on animal welfare have an opportunity to create awareness and promote creative marketing techniques for animal rescue initiatives.