As part of its Who's A Good Shopper campaign that supports the special bond between dog owners and their pets, Klarna collaborated with Menswear Dog to create a problem-solving dog-carrying bag. The New York City subway recently banned dogs from using the transportation system unless they can fit in a bag, so Klarna and Menswear Dog created a customized shopping bag that lets pet lovers take their big dogs anywhere.
According to Klarna CMO David Sandstrom, "The Klarna Doggy Bag was inspired by the innovative takes on the MTA rules, where New Yorkers started carrying their dogs around in anything that just barely resembled 'an enclosed container.'" A limited number of the bags are available for purchase via Rescue Dogs Rock NYC, and all proceeds go towards helping abandoned dogs find their forever homes.
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
Trend Themes
1. Customized Pet Carrying Bags - Opportunity for companies to create innovative pet carrying bags that cater to specific needs and regulations.
2. Transportation Solutions for Large Pets - Potential for companies to develop new ways to transport large pets in urban areas, taking into account restrictions and regulations.
3. Support for Abandoned Pets - Opportunity for organizations to support abandoned pets while providing innovative solutions for pet owners.
Industry Implications
1. Pet Accessories - Disruptive innovation potential in the pet accessory industry by creating specialized carrying bags for large pets.
2. Transportation - Opportunity for transportation companies to offer pet-friendly options and develop innovative solutions for pet owners.
3. Animal Welfare - Innovation opportunity for organizations in the animal welfare industry to support abandoned pets and find creative ways to help them find forever homes.