Nike is readying its new Doernbecher Freestyle collection of the year by unveiling a closer look at its iconic Zoom Fly SP sneaker redesigned by Payton Fentress. The Nike Zoom Fly SP Doernbecher is one of the sneakers designed by the patients of Portland's OHSU Doernbecher Children's Hospital -- with all of the proceeds going back towards the hospital. Fentress is a patient who suffers from Crohn's disease and her colorful version of the sneaker recalls some of her own personal passions.
The sneaker is finished in a mixture of 'Blue Hero,' 'Green Shock' and 'Habanero Red.' Fentress' iteration recalls her admiration of baseball and the Chicago Cubs, seen through baseball motifs at the tongue and insole that show the Cub's World Series championship in 2016.
Hospital Patient-Designed Sneakers
Nike's Zoom Fly SP Doernbecher Reflects a Patient's Passions
Trend Themes
1. Patient-designed Fashion - There is an opportunity for companies to allow patients to co-create fashion designs based on their interests and passions.
2. Charitable Product Lines - Companies can create product lines for charitable causes where all proceeds go towards the cause, providing customers the opportunity to donate while purchasing products they love.
3. Customized Promotional Products - Companies can create customized promotional products that align with their customers' interests and passions, creating a deeper connection between brand and customer.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can take inspiration from Nike's Doernbecher Freestyle collection to create patient-designed fashion collections for charitable causes.
2. Non-profit Organizations - Non-profit organizations can partner with companies to create product lines where proceeds go towards the cause, like Nike's Doernbecher Freestyle collection.
3. Marketing and Advertising - The marketing and advertising industry can utilize customer interests and passions to create customized promotional products for brands.