MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as transgender and non-conforming.
The new documentary series is being written by Jen Richards, who is know for her work on 'Her Story' and directed by Silas Howard, who has directed episodes of the Amazon series 'Transparent.' The new series focuses on transgender and non-conforming individuals by going beyond the scope of gender to look at their everyday lives. The series also touches on important issues facing the transgender community such as violence, discrimination, homelessness and HIV/AIDS.
Set to debut in June, the series will follow up MACs recent collaboration with Caitlin Jenner on a charitable lipstick called 'Finally Free.'
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
Trend Themes
1. Transgender Documentaries - The success of MAC Cosmetic's transgender documentary series could encourage other brands to produce socially conscious content focused on LGBTQ issues.
2. Non-conforming Representation - Other companies may see the value in creating content that features non-conforming individuals to better represent and engage diverse audiences.
3. LGBTQ Partnerships - Partnering with well-known LGBTQ figures like Caitlin Jenner can create opportunities for brands to create more inclusive products and campaigns.
Industry Implications
1. Cosmetics - Cosmetic brands have the opportunity to support social causes by creating socially conscious content and partnering with influential members of marginalized communities.
2. Television & Film - Television and film studios can produce content that highlights marginalized communities and helps to shift the current cultural narrative.
3. Charitable Partnerships - Collaborating with charitable figures like Caitlin Jenner can create mutually beneficial opportunities for brands to give back while also increasing their visibility and sales.