As difficult as it is to believe, the material used to make this soft and sultry organic lingerie from Do You Green was once a festive evergreen Christmas tree.
By recycling prickly pine needles into a doughy wood cellulose where the fibers can be extracted, French designer Sophie Young creates a fabric that is said to be more hygienic because it is breathable and can circulate air easily, as trees do. On top of this, the fabric absorbs twice the humidity as cotton, which is great for keeping away bacteria. The natural fibers are dyed with a variety of eco-friendly, non-toxic dyes, which means that there's no chance of an allergic reaction from the eco-friendly underwear.
Upcycled Tannenbaum Lingerie
Do You Green's Eco Underwear is Made from Old Christmas Trees
Trend Themes
1. Upcycling Organic Fabric - There are disruptive innovation opportunities in textile, fashion, and sustainability industries for creating apparel and home textiles using upcycled organic materials.
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3. Sustainable Lingerie - There are disruptive innovation opportunities in the sustainable fashion industry for creating lingerie from organic and upcycled materials.
Industry Implications
1. Textile Industry - The textile industry can invest in R&D to develop new techniques to create sustainable fabrics from upcycled and eco-friendly materials.
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