The 'Do Whatever It Takes' website is a platform to raise funds for charity. But unlike other charitable platforms, the site helps to raise money for youth homelessness by having people volunteer to do challenges in exchange for donations.
Visitors of the 'Do Whatever It Takes' site can browse through the different challenges and choose the one(s) he or she would like to donate to. Currently, this includes a man who will wax his "man zone" for $10,000, another who will jog in a Speedo around Minnesota in the middle of winter for $500, and a woman who will eat an entire bottle of Sriracha sauce by the spoonful for $1,000.
As PSFK points out, what sets the 'Do Whatever It Takes' initiative apart from other charitable campaigns is that it puts the attention on people willing to do something considered extreme to benefit others, rather than victimizing those in need. Visit the site to see more challenges and to pledge your donations.
Challenge-Based Charity Sites
'Do Whatever It Takes' Site Has People Doing Anything for Pledges
Trend Themes
1. Challenge-based Fundraising - Disruptive innovation opportunity: Creating more engaging and interactive ways for people to donate to charitable causes.
2. Extreme Volunteerism - Disruptive innovation opportunity: Developing platforms that inspire individuals to take on unconventional challenges in exchange for charitable donations.
3. Positive Focus on Philanthropy - Disruptive innovation opportunity: Shifting the narrative of charitable campaigns by showcasing the efforts of individuals willing to go above and beyond to help others.
Industry Implications
1. Nonprofit Sector - Disruptive innovation opportunity: Incorporating challenge-based fundraising strategies to attract and engage a wider donor base.
2. Digital Fundraising Platforms - Disruptive innovation opportunity: Introducing platforms that facilitate extreme volunteerism and provide a seamless experience for both challenge participants and donors.
3. Social Impact Marketing - Disruptive innovation opportunity: Embracing the concept of positive-focused philanthropy to develop innovative marketing campaigns that resonate with a socially conscious audience.