One of the finalists in the running for the Lay's Canada 'Do Us a Flavour' contest is Butter Chicken, suggested by Darryl Francispillai, who took inspiration from his own South Asian heritage and the province of Ontario. The Butter Chicken Lay's flavor is one of four possible new potato chip flavors that was influenced by the vibrant multiculturalism of the country.
While exotic potato chip flavors have been in high demand over the past few years, rather than drawing from a simple flavor or ingredient, many snack brands are now attempting to replicate the essence of entire cultural meals.
Other unusual flavors that are in the running for the Lay's Canada Do Us a Flavour contest until the end of September include Cowboy BBQ Beans, Montreal Smoked Meat and PEI Scalloped Potatoes.
Butter Chicken Chips
These Indian-Inspired Chips are a Possible New Lay's Canada Flavor
Trend Themes
1. Exotic Potato Chip Flavors - Creating unique and culturally-inspired flavors for potato chips to satisfy consumers' desire for adventurous snacking.
2. Replicating Cultural Meals - Snack brands aiming to capture the essence of entire cultural meals through their potato chip flavors.
3. Flavor Contest Trends - The popularity of flavor contests for snacks, encouraging consumers to submit and vote on new chip flavors.
Industry Implications
1. Snack Food Industry - Expanding the range of potato chip flavors and catering to consumers' evolving taste preferences for unique and exciting snacks.
2. Food and Beverage Industry - Finding innovative ways to incorporate diverse cultural flavors into snack products to appeal to a multicultural consumer base.
3. Marketing and Advertising Industry - Developing engaging and interactive campaigns for flavor contests to create buzz and drive consumer participation.