The DKNY Be Delicious Orchard St eau de parfum is the latest addition to the fashion brand's signature fragrance range that celebrates the namesake Lower East Side neighborhood in downtown NYC.
The fragrance is reported to feature top notes of pink lady apple, pink grapefruit, black currant and pink pepper alongside middle notes of jasmine sambar, orris, black raspberry and pomegranate. The base notes of leather, cedar wood, amber woods and edenolide help anchor the fruit-forward nature of the fragrance. The perfume comes in the signature apple-shaped bottle, but has been enhanced with graffiti-inspired artwork as an homage to the big apple itself.
IFF Perfumer Natasha Côte spoke on the DKNY Be Delicious Orchard St eau de parfum saying, "My creation for Orchard St was inspired by the trendy, feel-good vibes radiating from the Lower East Side. I wanted to transport wearers to this special nook of the Big Apple that embraces differences, art and uniqueness through a fragrance filled with casual, yet sophisticated style and electric, downtown spirit."
Fruity NYC-Inspired Fragrances
DKNY Be Delicious Orchard St is the Latest Addition to the Range
Trend Themes
1. Fruity Fragrances - The DKNY Be Delicious Orchard St fragrance is part of the fruity fragrance trend and offers a fruit-forward scent with notes of pink lady apple, black currant, and pomegranate.
2. Graffiti-inspired Artwork - The DKNY Be Delicious Orchard St fragrance incorporates graffiti-inspired artwork on its bottle, tapping into the trend of incorporating urban street art into product design.
3. Authentic Neighborhood Storytelling - The DKNY Be Delicious Orchard St fragrance celebrates the Lower East Side neighborhood in NYC, embracing the trend of authentic storytelling and connecting products to specific locations.
Industry Implications
1. Perfume & Fragrance - The perfume industry can tap into the fruity fragrance trend by developing unique scents with fruit-forward notes, like pink grapefruit and black raspberry.
2. Product Design - The product design industry can explore incorporating graffiti-inspired artwork into their designs to attract urban and artistic consumers.
3. Marketing & Advertising - The marketing industry can leverage the trend of authentic neighborhood storytelling to create campaigns that connect with consumers on a personal and local level.