Disney is joining the global awareness movement with the launch of Disneynature, a new film label that will cover nature and wildlife documentaries and special features relating to animals and the environment.
This is like the next gen Bambi, Dumbo and Simba, targeting all age groups, but mostly adults, specifically those who were intrigued by Al Gore's Inconvenient Truth.
"Our goal is to bring event films, as only nature can tell, to audiences around the world and for generations to come," says Dick Cook, chairman of the Walt Disney Studios.
The new label will kick off with the release of big screen documentary next Earth Day, April 22, called "Earth" which is an adaptation of the BBC series Planet Earth. Disneynature hopes to release one movie each year following that.
That's not so Mickey Mouse anymore now, is it?
Disney Goes Green
Disneynature
Trend Themes
1. Nature Documentaries - The growing interest in environmentally conscious entertainment creates an opportunity for businesses to produce nature documentaries promoting conservation and sustainability.
2. Green Marketing - Businesses can use environmentally focused marketing campaigns to attract consumers who are interested in eco-friendly products and services.
3. Event Films - Creating event films that educate and promote sustainability can generate interest from audiences worldwide and promote eco-friendliness as a global issue that needs attention.
Industry Implications
1. Film Production - The film industry can leverage growing demand for eco-friendly entertainment by producing nature documentaries and other environmentally themed content.
2. Tourism - Tour operators and travel agencies can highlight eco-tourism opportunities and use environmentally focused marketing campaigns to attract travelers interested in sustainable and eco-friendly travel.
3. Retail - Retailers can appeal to environmentally conscious consumers by adding eco-friendly products to their offerings and promoting sustainable product development and manufacturing practices.