Knowing that many people seek to express themselves succinctly with the right emoji, Skype introduced a set of five new emojis to its messenger, themed after the new Disney Inside Out movie.
The five new emoticons are modeled after the characters from the animated film, including representations of emotions like Anger, Disgust, Fear, Joy and Sadness. These emojis will only be around for the next few months, serving as fun ways to add a bit of color and expression to an otherwise ordinary Skype conversation.
The use of emojis in marketing has also proven a popular way for brands like McDonald's, Old Navy, Burger King and Miracle-Gro to connect with an audience of young, tech-savvy, Millennial consumers who can easily identify with this strong visual language.
Moody Messenger Emojis
Skype Now Includes Character Emojis from the Disney 'Inside Out' Movie
Trend Themes
1. Emojis in Messaging - Skype's introduction of Disney-themed emojis highlights the growing trend of using emojis to express emotions in messaging platforms.
2. Branded Emojis in Marketing - Brands like McDonald's and Burger King are leveraging emojis to connect with tech-savvy, Millennial consumers and create a stronger emotional connection with their audience.
3. Limited-time Emojis - The use of limited-time emojis, such as the ones introduced by Skype, provides a unique opportunity for businesses to create buzz and generate excitement around their brand or product.
Industry Implications
1. Messaging Apps - The trend of using emojis in messaging presents opportunities for messaging app developers to enhance user experience and engagement.
2. Marketing and Advertising - The use of emojis in marketing opens up innovative avenues for brands to engage with their target audience and create memorable brand experiences.
3. Entertainment and Media - The collaboration between Skype and Disney's 'Inside Out' movie demonstrates how entertainment companies can leverage emojis to promote and extend the reach of their content.