A new initiative is being launched by Tesco in the UK in a bid to help enhance its disability inclusion protocol and help shoppers who might need a bit of help with their in-store experience.
The initiative will see sunflower lanyards offered to shoppers as a way to signify to store staff that they might require additional assistance during their visit. This will also act as a reminder to staff to help with packing bags, speak face-to-face to allow for lip reading and much more. The initiative has been announced along with the implementation of more Changing Places toilets that accommodate shoppers who require extra equipment to comfortably use the facilities.
Tesco Chief Customer Officer Alessandra Bellini spoke about the disability inclusion initiatives saying, "We work hard to ensure that everyone feels welcome at Tesco and want our stores to be as accessible as possible. It’s clear how important Changing Places and sunflower lanyards are to our customers who need them and we’ll continue to explore ways we can do more for customers with disabilities."
Hidden Disability Retail Initiatives
This New Tesco Initiative Focuses on Disability Inclusion
Trend Themes
1. Disability Inclusion Initiatives - Opportunity for retailers to implement initiatives, such as sunflower lanyards, to enhance disability inclusion protocol and improve the in-store experience for shoppers with disabilities.
2. Changing Places Toilets - Disruptive innovation opportunity for companies to provide more Changing Places toilets that accommodate shoppers with disabilities, offering them comfort and convenience.
3. Accessibility in Retail - Trend towards making retail stores more accessible to all, addressing the needs of customers with disabilities and ensuring inclusivity.
Industry Implications
1. Retail Industry - Opportunity for retailers to embrace disability inclusion initiatives and cater to the unique needs of customers with disabilities.
2. Hospitality Industry - Disruptive innovation opportunity for hotels and restaurants to provide Changing Places toilets and implement disability-friendly practices to accommodate guests with disabilities.
3. Manufacturing Industry - Trend towards manufacturing and producing disability-friendly equipment, such as sunflower lanyards, to support disability inclusion in various industries.