Dior's tarot-inspired pop-up showcased its 2018 collection, which features symbols and motifs that tie into fortune telling and other forms mystical symbols.
The designer brand has opened up seven of these pop-ups, which display a series of decorations and installations inspired by the Motherpeace tarot, which designer Maria Grazia Chiuri sought to re-interpret when designing Dior's cruise 2018 collection. According to DIOR's CEO Sidney Toledano, the brand aimed to create a space that was reflective of the collection, in an attempt to fully immerse the consumer, stating that "We created a specific setting to build a universe that projected the theme of the collection."
The tarot-inspired pop-ups can be found in all of Dior's flagship stores.
Designer Tarot-Inspired Pop-Ups
Dior's Tarot-Inspired Pop-Up Showcases Its 2018 Collection
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Industry Implications
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