Sun Branding Solutions designed packaging for Aldi's chip snack, which uses gourmet dinner images to promote classy flavors. The unique images display real food sitting atop illustrated plates and tableware.
The line includes three different flavors such as beef and red wine, aged cheddar and real ale and sour cream and sweet chili. The dinner images present a quirky display of elegant steaks and high-end cheese placed on a hand-drawn plate. The packaging presents a connection between the high-end flavor and the common snack. While the chip might taste like a real steak, it's still a chip. This idea is mimicked in the images that suggest the same idea, while the steak looks like a gourmet item, the falsified plate allows the consumer to realize they are still eating an ordinary snack.
The images are all placed on black chip bags that allow each flavorful image to stand out and present consumers with a different styled package.
Elegant Meal-Flavored Chips
Aldi Uses Gourmet Dinner Images to Promote Lavish Potato Chip Flavors
Trend Themes
1. Gourmet Chip Flavors - Exploring unique and high-end flavors for potato chips presents an opportunity for disruptive innovation in the snack industry.
2. Visual Packaging - Using visually appealing and unique packaging designs can create a disruptive innovation in the food packaging industry.
3. Combining Contrasting Elements - Combining the visual elements of gourmet meals with everyday snack items presents an opportunity for disruptive innovation in the food industry.
Industry Implications
1. Snack Industry - The snack industry can benefit from introducing unique and high-end flavors to cater to the evolving taste preferences of consumers.
2. Food Packaging Industry - The food packaging industry can explore visually appealing packaging designs to attract consumers and create a memorable brand experience.
3. Food Industry - The food industry can disrupt the market by combining contrasting elements, such as gourmet meals and everyday snacks, to create unique product offerings.