The 'SwapBots' digital toys take physical toys and augment them to have augmented reality capabilities that transform the experience into something that is experienced in the real world as well as on a smart device.
The 'SwapBots' consist of blocks that can be intermixed and played with to create a number of different characters (700 in total). From here, players can utilize the 'SwapBots' characters to play games, battle opponents and have fun for hours. The 'SwapBots' are great for kids, but are mature enough that they can be used by adults or parents and be entirely entertaining as well.
The 'SwapBots' digital toys incorporate the notion of tangible toys with the digital world to get participants building and playing in more ways than one.
Video Game AR Toys
The 'SwapBots' Digital Toys Exist in Real Life and in the Digital World
Trend Themes
1. Augmented Reality Toys - The 'SwapBots' digital toys blend physical toys with augmented reality, opening up opportunities for interactive and immersive play experiences.
2. Mixed Reality Gaming - The 'SwapBots' allow players to mix and match physical blocks to create unique characters and play games, paving the way for innovative mixed reality gaming experiences.
3. Parent-child Entertainment - The 'SwapBots' appeal to both kids and adults, presenting an opportunity to develop new forms of entertainment that can be enjoyed by the whole family.
Industry Implications
1. Toy Manufacturing - Toy companies can explore the integration of augmented reality technology into their products, creating a new wave of interactive and engaging toys.
2. Gaming - The gaming industry can incorporate mixed reality elements into their games, enhancing gameplay experiences by combining physical and digital components.
3. Edtech - Educational technology companies can leverage augmented reality toys like 'SwapBots' to develop interactive learning tools that engage and educate children in new ways.