McVitie’s is now producing bite-sized digestive biscuits for a new way to enjoy the UK's most popular cookie. The new format follows a shift towards smaller portion sizes and shareable snack options.
'McVitie’s Digestives Nibbles' consist of tiny digestive biscuits covered in a rich chocolate coating. The cookies come in a 120 gram resealable pouch and there are four chocolate varieties available: dark chocolate, milk chocolate, double chocolate and caramel. The new bite-sized format is designed to promote sharing and on-the-go snacking in a way that is not possible with larger biscuits.
McVitie’s Digestives Nibbles not only meets the demand for smaller snacks that allow for controlled indulgence, but also the demand for shareable snacks that can be enjoyed socially.
Bite-Sized Digestive Biscuits
This Popular Cookie Now Comes in Bite-Sized Pieces for Easy Snacking
Trend Themes
1. Bite-sized Snacks - The trend of smaller portion sizes and shareable snack options creates an opportunity for innovative bite-sized products like McVitie’s Digestives Nibbles.
2. On-the-go Snacking - The rise of on-the-go lifestyles calls for convenient snacking options like McVitie’s Digestives Nibbles, which are designed for easy consumption outside of traditional meal times.
3. Controlled Indulgence - Consumers seeking controlled indulgence find an opportunity in products like McVitie’s Digestives Nibbles, which offer a satisfying sweet treat in smaller, portion-controlled servings.
Industry Implications
1. Snack Food Industry - The snack food industry can explore bite-sized products and on-the-go snacking options to tap into the growing demands for convenient and shareable snacks.
2. Confectionery Industry - The confectionery industry can consider innovative ways to incorporate bite-sized formats and controlled indulgence options, like McVitie’s Digestives Nibbles, into their product offerings.
3. Food Packaging Industry - The food packaging industry can develop resealable pouches and packaging solutions that cater to the rising popularity of portion-controlled, shareable snacks like McVitie’s Digestives Nibbles.