This label is never shy when it comes to marketing their intimates. The new Diesel Underwear Ad Campaign is very ass -- I mean -- attention-grabbing.
Photographed in bent-over scenes of various places like the school's hallways, libraries and trains, the only wordy messages to be read are sprawled across the bottoms of these panties.
"Tonight I am your nurse" or "Tonight I am your master" are some of the cheeky statements written across the bums of the underwear featured in the Diesel Underwear Ad Campaign to show people who's boss tonight.
Role-Playing Panties
Diesel Underwear Ad Campaign Gets Ass-Grabbing Attention
Trend Themes
1. Role-playing Undergarments - The trendy use of role-playing theme in undergarments can be disruptive in the fashion industry by targeting millennial buyers.
2. Provocative Intimates Advertising - The increasing popularity of graphic and edgy intimates advertising may provide disruptive innovation opportunities for businesses that focus on provocative marketing.
3. Personalized Undergarments - The rise of innovative and personalized underwear may provide businesses with further opportunities to appeal to consumers' individual preferences and styles.
Industry Implications
1. Fashion Apparel - Innovative introductions in underwear can provide disruptive innovation opportunities within the fashion industry, by catering to varying and niche interests of millennial buyers.
2. Digital Marketing - Provocative marketing strategies in the intimates industry may disrupt traditional marketing standards and create new opportunities for businesses to engage younger audiences through social media.
3. 3D Printing Technology - The integration of 3D printing technology in personalized underwear design files may provide disruptive innovation opportunities for custom and individually tailored undergarments, giving customers the option to have custom designs printed from the comfort of their homes.