The Polish tea manufacturer Zodiac Tea recruited the talents of designer Danielle Kroll to craft fresh new packaging for the established brand. Taking the tea’s namesake and place of origin into consideration, Kroll drew on Chinese tradition and Polish aesthetics to create this unique packaging design.
Danielle Kroll seamlessly melds the aesthetic and cultural traditions of China and Poland in this clever and unexpected packaging design. Each variety of tea is identified by a different animal from the Chinese Zodiac. The animals are rendered in a style reminiscent of traditional Polish paper cuts as a nod to the tea’s country of origin. The brightly colored tea bags are also housed inside an intricately decorated round box that mimics a Chinese Zodiac Wheel.
Complete with a punchy palette and a whole lot of personality, the Zodiac Tea packaging offers an intriguing cultural mashup.
Animalistic Tea Branding
Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture
Trend Themes
1. Cultural Mashup Branding - Blend different cultural traditions to create unique and unexpected packaging designs.
2. Traditional Craft-inspired Design - Incorporate traditional craft techniques, such as Polish paper cuts, into modern packaging designs.
3. Zodiac-themed Packaging - Use zodiac symbols or animals to represent different product variations in packaging designs.
Industry Implications
1. Tea Manufacturing - Explore opportunities to infuse cultural elements into tea packaging designs to differentiate and attract customers.
2. Design and Branding - Combine different cultural influences and traditional craft techniques to create innovative packaging designs for various products.
3. Gift and Specialty Retail - Create unique and visually appealing packaging for gift items, incorporating elements like zodiac symbols and traditional craft styles.