Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.
The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!
The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio.
Sinks Everywhere
Dial Hand Sanitizer Goes Anywhere for Germophobes
Trend Themes
1. Portable Hand Sanitizers - Developing compact and easily accessible hand sanitizers for on-the-go use.
2. Hygiene Innovation - Exploring new and creative ways to promote cleanliness and hygiene.
3. Convenience in Health Products - Integrating health products into daily routines through convenient and easy-to-use formats.
Industry Implications
1. Personal Care Products - Opportunity for personal care product companies to create innovative, portable hand sanitizers.
2. Advertising and Marketing - Scope for advertising and marketing agencies to develop creative campaigns promoting hygiene innovation.
3. Automotive Accessories - Disruption potential in the automotive industry by integrating hygiene products like hand sanitizers with easily accessible designs.