Teen music superstars Jonas Brothers have launched a three year partnership with Bayer Diabetes Care to help spread awareness and offer encouragement to young people living with diabetes.
The cause is close to the hearts of the Jonas Brothers, because 15 year-old member Nick Jonas was diagnosed with Type 1 Diabetes from the age of 13.
“When I was first diagnosed, I did think, 'Why me?'†explained Nick in a press conference. “I had a great medical history. I had never stayed in the hospital before. I didn't know anybody with diabetes. So it was a shock.â€
Nick confessed that he did not have anyone to look up to or seek encouragement from. That is why he and his brothers are launching this partnership, to offer support and encouragement to all the young kids suffering from diabetes.
“I had a day when my sugar was out of range, and I sat down at the piano and wrote it in 20 minutes,†Nick said of "A Little Bit Longer" which is burning the iTunes charts right now. “And it was because I had this strong inspiration. A lot of people have told me it's inspiring.â€
“To be able to live my dream by being in a band shows that anything is possible,†Jonas said. “Even if you have diabetes.â€
Multi-Year Charity Contracts
Jonas Brothers Partner With Bayer Diabetes Care
Trend Themes
1. Multi-year Charity Contracts - Creating long-term partnerships between brands and charitable organizations to raise awareness for important causes.
2. Youth Diabetes Support - Offering support and encouragement to young people living with diabetes through partnerships with influential figures and organizations.
3. Inspiring Musical Activism - Using music as a powerful medium to raise awareness and inspire others in the face of personal challenges.
Industry Implications
1. Pharmaceutical - Partnering with charitable organizations to promote health advocacy and support for individuals living with chronic illnesses like diabetes.
2. Music Entertainment - Collaborating with influential musicians to leverage their platforms for social impact and inspire others facing similar challenges.
3. Youth Advocacy - Empowering and supporting young people through partnerships that address their unique needs and challenges, such as diabetes management and awareness.