Awareness for Diabetes in November, World Diabetes Day and Nerve Pain Awareness month are all addressed by a project called 'NERVEmber.'
The Power of Pain Foundation launches this social project every year, generating conversations around conditions like RSD, CRPS and diabetes. As the campaign has been run for a couple years, it's accompanied by hashtags from a number of pain organizations and patients.
One new tag that's being added to online conversations this year is #PainPOP. People are being asked to pop a balloon and make a donation to help the Power of Pain Foundation, saying something along the lines of: "I have the nerve to be heard!" This activity is reminiscent of the ALS Ice Bucket Challenge, since it's bound to be unpleasant, startling and share-worthy on social media. With the use of the right hashtags to raise awareness, participants even have the chance to win a number of "POP Prizes."
Pain Awareness Projects
'NERVEmber' #PainPOP Brings Awareness to Diabetes in November
Trend Themes
1. Pain Awareness Campaigns - There is scope for digital platforms to support initiatives like NERVEmber that channel user-generated content and encourage participation through interactive events.
2. Social Fundraising Initiatives - Disruptive innovation opportunities exist in developing digital platforms that facilitate social fundraising and incentivize user participation to support social causes like NERVEmber.
3. Gamification of Charitable Giving - There is potential for businesses to leverage elements of game design to create immersive experiences for supporters of charitable causes like NERVEmber.
Industry Implications
1. Healthcare - Healthcare providers can leverage NERVEmber to increase awareness, diagnosis, and treatment of pain conditions like RSD, CRPS, and diabetes.
2. Nonprofit - Nonprofit organizations can use disruptive technologies to better engage supporters and increase social fundraising for initiatives like NERVEmber.
3. Marketing and Social Media - There is potential for businesses in marketing and social media to develop campaigns that leverage user-generated content to increase awareness around social causes like NERVEmber.