Vans introduces a new iteration of the classic Sk8-Hi sneaker model in celebration of Dia de Los Muertos last week -- the namesake of the latest model is the same as the holiday. The sneaker references the Mexican holiday to remember their loved ones that have passed.
The sneakers' uppers are constructed from canvas and suede materials in black with graphics that recall the holiday. The white sugar skull is printed across the medial and lateral collar along with a floral bouquet. Notably, the sugar skull is highly detailed with a teal outline, yellow teeth, and more. There is also a branded tongue badge in a seasonally appropriate orange reading "Off the Wall."
Floral Skull-Graphic Sneakers
Vans Celebrates the Season with the Dia De Los Muertos Sk8-Hi
Trend Themes
1. Dia De Los Muertos-inspired Sneakers - Creating sneakers with graphics and designs that pay homage to cultural holidays like Dia de Los Muertos presents an opportunity for disruptive innovation in the sneaker industry.
2. Canvas and Suede Material Combination - Exploring the combination of canvas and suede materials in sneaker construction can lead to innovative designs and increased diversity in the footwear market.
3. Detailed Graphic Prints - Integrating highly detailed graphic prints, such as a sugar skull with intricate features, into sneaker designs offers a chance for unique and eye-catching product offerings.
Industry Implications
1. Footwear - The footwear industry can tap into the cultural and artistic inspirations of festivities like Dia de Los Muertos by creating sneaker collaborations or themed collections.
2. Fashion - Incorporating cultural references into fashion products, like Dia de Los Muertos-themed sneakers, can provide disruptive innovation opportunities for brands in the fashion industry.
3. Graphic Design - Collaborating with graphic designers to create intricate and visually appealing graphic prints can open up possibilities for disruptive innovation in the graphic design industry.