The Dewy Canvas Skin Prep by Lorac takes the form of an antioxidant-rich gel-cream moisturizer that's packed with nourishing skincare ingredients. The makeup primer doubles as a moisturizer, thanks to the inclusion of skin-loving ingredients like shea butter, squalane, glycerin, lotus flower, matcha green tea and jade mineral powder. The lightweight product is designed to transform "skin into an airbrushed canvas with a dewy radiance," all the while tackling fine lines and wrinkles.
The vegan and cruelty-free product boasts a formula that's free from parabens, fragrance, gluten, alcohol and other undesirable ingredients, and it provides deep hydration and a cooling sensation when applied. The product can also be used as a standalone solution for creating a natural, dewy look or delivering moisture as needed, day and night.
Moisturizing Makeup Primers
Lorac's Dewy Canvas Skin Prep Doubles as a Skincare Moisturizer
Trend Themes
1. Skincare-makeup Hybrid Products - There's an opportunity for companies to create more products that serve a dual purpose, meeting consumer demand for multi-tasking products while also addressing specific skin concerns.
2. Natural, Vegan and Cruelty-free Beauty - With increasing consumer awareness about sustainability and animal welfare, there's an opportunity for companies to grow their customer base by offering cosmetics that are natural, vegan and cruelty-free.
3. Hydrating Primers - With the increasing demand for skincare products that contain hydrating ingredients and deliver immediate results, there's an opportunity to create primers that moisturize and nourish the skin while also serving as a makeup base.
Industry Implications
1. Beauty and Cosmetics - Companies that produce natural, vegan and cruelty-free cosmetics can benefit from the growing consumer demand for sustainable beauty products.
2. Skincare - Skincare companies can benefit from the trend of skincare-makeup hybrid products by creating more products that combine makeup and skincare benefits into one.
3. Health and Wellness - With the increasing focus on wellness and self-care, there is an opportunity for health and wellness companies to create products that promote healthy skin and deliver immediate results, such as hydrating primers.