Dew Dream is the latest launch from Eadem, a creator of skincare for women of color powered by Smart Melanin technology. This hydrating cleansing balm is an all-in-one solution for removing makeup and SPF, cleansing without stripping the skin of its own oils, and leaving the skin feeling soothed and nourished.
This cleansing balm boasts a bouncy texture and a transformative jelly-to-oil-to-milk texture. The potent yet gentle formula is infused with tiger grass, Kalahari melon and allantoin to deeply support skin of color. Eadem lists soothing and anti-inflammatory licorice root and hydrating, antioxidant-rich borage as its Smart Melanin targeters, which work well alongside nourishing ingredients like nutrient-dense moringa and glycerin.
This multitasking cleansing balm effortlessly targets hyperpigmentation by inhibiting the production of an enzyme needed to produce melanin.
Brightening Cleansing Balms
Dew Dream Features Smart Melanin Technology to Support Skin of Color
Trend Themes
1. Smart Melanin Technology - The use of Smart Melanin technology is a disruptive innovation opportunity for the beauty industry to cater to the specific skincare needs of women of color.
2. Hyperpigmentation Inhibitors - The trend of incorporating hyperpigmentation inhibitors in skincare products can be a disruptive innovation opportunity for companies looking to address the concerns of people with darker skin tones.
3. Multitasking Skincare - The trend of making skincare products that can multitask, such as this cleansing balm that removes makeup and SPF while nourishing the skin, is a disruptive innovation opportunity for the beauty industry.
Industry Implications
1. Beauty - The beauty industry can incorporate Smart Melanin technology in their product formulations to create skincare solutions specifically tailored to women of color.
2. Skincare - Innovative skincare companies can focus on developing products that inhibit hyperpigmentation, addressing a concern of people with darker skin tones.
3. Cosmetics and Personal Care - The trend of multitasking skincare products, like this cleansing balm, presents a disruptive innovation opportunity for companies in the cosmetics and personal care industry to create products that address multiple skin concerns at once.