New York-based coffee chain Devoción Coffee is known for its premium menu and subscription service -- spotlighting authentic and global flavors. Founded by Colombian-born business owner Steven Sutton, the company recently opened it's first-ever Cascara Bar in New York's Nomad neighborhood.
The bar celebrates an ingredient that is described as the "coffee cherry," a combination of the fruit and skin of coffee seeds and is the first of its kind in the city. In past years, Cascara was seen as a byproduct of production rather than as an ingredient but has gained popularity recently, being used as an alternative to tea leaves.
The Devoción Cascara + Coffee Bar serves four varieties of its signature beverage in Original, Ginger Lemon, Cherry, and Cassia Lime flavors. The location is also home with chef-curated baked goods also spotlighting cascara
Emerging Coffee Ingredient Bars
Devoción Coffee's Cascara Bar is Inspired by the "Coffee Cherry"
Trend Themes
1. Rise of Coffee Ingredient Bars - The emergence of dedicated coffee ingredient bars presents an opportunity for coffee chains to explore new flavors and experiences for their customers.
2. Cascara as a Mainstream Ingredient - The growing popularity of cascara as an alternative to tea leaves creates opportunities for food and beverage manufacturers to incorporate it into their product offerings.
3. Exploring Global Flavors in Coffee - Coffee chains embracing authentic and global flavors have the chance to differentiate themselves in a saturated market and attract a more adventurous customer base.
Industry Implications
1. Coffee Chains - Coffee chains can capitalize on the trend of dedicated coffee ingredient bars by opening their own establishments and expanding their offerings beyond traditional beverages.
2. Food and Beverage Manufacturing - Food and beverage manufacturers can consider incorporating cascara into their product lines, tapping into the demand for unique and innovative ingredients.
3. Bakery and Pastry - Bakery and pastry shops can explore the use of cascara in their baked goods to offer customers a unique and flavorful twist on traditional treats.