Miss Jones Baking Co. recently launched a range of Desserts in a Cup that offer quick and easy ways for consumers to make everything from single-serve cakes to cookies and brownies.
The Desserts in a Cup are packaged in colorful containers that can go straight into the microwave for about 30 seconds to prepare a tasty treat. The single-serve indulgences contain about 150 to 250 calories each and only require the addition of water and in some cases, oil.
In recent months, a number of brands are reviving the cake-in-a-mug category with better-for-you new products; while Cherryvale Farms' 'Instant Indulgence' range is nut-free, gluten-free and 100% plant-based, the 'Duncan Hines Perfect Size for 1' mixes boast 18 grams of whole grains per serving.
Microwaveable Dessert Cups
Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
Trend Themes
1. Cake-in-a-mug Revival - Reviving the cake-in-a-mug category with better-for-you new products.
2. Quick and Easy Dessert Solutions - Offering consumers quick and easy ways to make single-serve cakes, cookies, and brownies.
3. Convenient Microwaveable Treats - Packaging desserts in colorful containers that can be heated in the microwave for quick and easy preparation.
Industry Implications
1. Baking Mixes - Opportunity for baking mix brands to create innovative, single-serve dessert options for consumers.
2. Convenience Food - Opportunity for convenience food brands to develop microwavable dessert cups as a convenient snacking option.
3. Health and Wellness - Opportunity for health and wellness brands to offer better-for-you dessert options with lower calories and added nutritional benefits.