buybuy BABY partnered with its sister brand Decorist to create Design Squad, a new one-stop source for nursery design, inspiration and shopping. The virtual decorating platform promises to be particularly valuable to Millennial and Gen Z parents, as it provides a digital-first experience that combines the expertise of hundreds of professional interior designers. As buybuy BABY Senior Vice President and General Manager Glen Cary says, "We know that today's Millennial parents want their children's rooms to reflect their unique style more than ever. We also know they are starting their design and shopping process in the digital world and crave robust digital experiences that complement our in-store experience."
Design Squad is a virtual destination for curated nursery designs, free advice from professional designers and custom room design services that are bolstered by in-store support.
Virtual Decorating Platforms
Design Squad Caters to Millennial & Gen Z Parents
Trend Themes
1. Virtual Decorating Platforms for Nurseries - Opportunity for businesses to create more digital-first experiences for Millennial and Gen Z parents, catering to their desire for unique style and robust digital experiences.
2. Curated Nursery Design Services - Opportunity for businesses to offer personalized and customized design services for Millennial and Gen Z parents who want their children's rooms to reflect their unique style.
3. Professional Interior Designer Expertise Accessible Online - Opportunity for businesses to provide online access to hundreds of professional interior designers, making their expertise more widely available to Millennial and Gen Z parents.
Industry Implications
1. Home Decor & Furnishings - The home decor and furnishings industry can take advantage of the trend by offering virtual home and bathroom design platforms for Millennial and Gen Z homeowners.
2. Online Interior Design Services - Startups and established online interior design services can capitalize on the trend by offering personalized nursery design services for young parents.
3. Technology & Retail - Businesses in the technology and retail industries can collaborate to offer a seamless, integrated in-store and online nursery decor shopping experience for Millennial and Gen Z parents.