Design is a highly specific practice, and no two organizations will approach their design problems in the same way; the Design Genome Project from InVision helps to paint a picture of the differences between some of the most successful design teams in the world. The tool paints professional design organizations as a genetic proposition, breaking teams down not only with regard to their approach to the nitty gritty of design issues but also in terms of the structure of the teams themselves.
For those interested in the organizational structure of design teams, the Design Genome Project is a massively helpful tool. It gives a broad analysis of teams as centralized, decentralized, or hybrid, and it has testimonials from designers within those organizations to help illustrate the specifics.
There are currently 8 organizations in the project, including Netflix, Slack, and Shopify.
Gene-Themed Design Studies
Invision's 'Design Genome Project' Examines Successful Design Teams
Trend Themes
1. Organizational Structure of Design Teams - Exploring different approaches to organizing design teams can lead to disruptive innovation opportunities in enhancing collaboration and efficiency.
2. Genetic Analysis of Design Practices - Applying a genetic perspective to design teams can uncover unique patterns and strategies that can inspire innovative approaches to design problem-solving.
3. Testimonials and Insights From Successful Design Organizations - Leveraging the experiences and insights of top design teams can provide valuable knowledge for driving disruptive innovation in design processes and outcomes.
Industry Implications
1. Technology - The technology industry can benefit from exploring different organizational structures for design teams to optimize product development and user experience.
2. Creative Services - The creative services industry can adopt a genetic analysis approach to design practices to foster innovation and differentiate their offerings in the market.
3. User Experience Design - The user experience design industry can draw insights from successful design organizations' testimonials to refine their processes and deliver more impactful design solutions.