The Intuition Ale Works beer packaging design by American studio DeRouen & Co shows not only the unique style of the alcoholic beverage, but it also gives beer cans a whole new look. The Jacksonville company commissioned the American studio to create a sophisticated look for its craft beer.
The result is packaging that shows the quality of the beer as well as the brand personality. DeRouen & Co made sure to incorporate the vision and ideas of Ben Davis, owner of Intuition Ale Works, to successfully capture the essence of the product. Through the use of specific colors and imagery, each can communicates a different theme related to the drink. The I-10 West Coast represents the beach lifestyle of the East and West, the Jon Boat Coastal displays the connection between fishing and beer, and The People’s Pale Ale illustrates the strong preference for the American-style pale ale.
The dandy design by DeRouen & Co gives canning beer a new purpose and image in the market.
Artistic Alcoholic Branding
Derouen & Co Designed a Can That Shows the Drink's Personality
Trend Themes
1. Unique Beer Packaging - Innovative packaging designs for alcoholic beverages offer opportunities for differentiation and capturing consumer attention.
2. Brand Personality in Packaging - Incorporating the brand's personality in packaging design can create a strong emotional connection with consumers and enhance brand perception.
3. Theme-based Packaging - Creating packaging designs that communicate specific themes related to the drink can evoke a sense of lifestyle or preference, appealing to target consumers.
Industry Implications
1. Craft Beer - Craft beer industry can explore unique packaging designs to differentiate their products in a crowded market.
2. Alcoholic Beverages - Alcoholic beverage industry can leverage packaging design to enhance brand image and create memorable consumer experiences.
3. Design and Packaging - Design and packaging industry can embrace the opportunity to create innovative and captivating packaging designs for alcoholic brands.