Australian craft beer company Young Henry's has launched a campaign called 'Deliverschoo,' in which the brand intends to deliver 100 free schooners every Friday to Aussies in lockdown. A community initiative, Young Henry's plans to send out a company van to various suburbs in Sydney, dropping off a range of beers to one lucky winner.
Following an unexpected COVID-19 outbreak, Sydney has been sent into intense lockdown for months on end now. As a result, Young Henry's new campaign comes as a timely, light-hearted relief for the whole city. According to the company, Young Henry's will make its way across a wide range of suburbs in the following weeks, dolling out cold, crispy freebies in an effort to raise community spirits.
Lockdown-Inspired Beer Campaigns
Young Henry's Gives Away Beer For 'Deliverschoo' Initiative
Trend Themes
1. Community Spirit Beer Campaigns - Craft beer companies can launch community-focused beer campaigns to support local residents during the pandemic.
2. Delivery Service Campaigns - Craft beer companies can leverage their delivery services by offering freebies to customers who are in lockdown.
3. Localized Marketing Initiatives - By using a company van to deliver free beer to various suburbs, craft beer companies can create localized marketing initiatives that generate buzz and build loyalty.
Industry Implications
1. Craft Beer Industry - Craft beer companies can create innovative campaigns to increase sales, build brand awareness, and support their local communities during the pandemic.
2. Delivery Services Industry - Delivery services can partner with craft beer companies to offer exclusive promotions and freebies to customers who are currently in lockdown.
3. Marketing Industry - Marketing agencies can help craft beer companies to create and implement localized marketing initiatives that drive engagement and build brand loyalty.