The Delfina Delettrez London store is the Italian jewelry designer's second retail location after her first in Rome. The new location, also designed by her friend Rafael de Cardenas and opened in time for fall/winter 2015 London Fashion Week, is located on Mayfair's Mount Street and expands on the concept of an intimate retail experience in a delicate space that feels like a pretty jewelry box.
The new Delfina Delettrez London space is Malachite green and gold, which makes the shop feel polished, enchanting and classically Italian in design.
Delfina Delettrez is a member of the Fendi design family and is known for her evocative, surreal jewelry that is popular with such influential celebrities as Beyonce, Madonna and Taylor Swift.
Surreal Ornamental Boutiques
The New Delfina Delettrez London Store Resembles a Jewelry Box
Trend Themes
1. Ornamental Retail Experience - The trend towards creating intimate, visually stunning retail spaces that evoke mood and feeling, providing a unique experience for customers.
2. Classically Italian Design - Design that seamlessly combines traditional and modern Italian aesthetics is in high demand, creating opportunities for innovative designers.
3. Celebrity-influenced Jewelry - The popularity of jewelry worn by influential celebrities is driving demand for creative, surreal jewelry designs.
Industry Implications
1. Luxury Retail - Luxury retail is expanding beyond traditional department stores, with a focus on creating unique, personalized shopping experiences.
2. Interior Design - Innovative interior design that blends traditional and modern aesthetics is in demand as retailers aim to create visually appealing spaces that evoke strong emotional responses.
3. Jewelry Design - The trend towards unique, surreal jewelry designs popular with celebrities is creating opportunities for innovative designers to disrupt the traditional fine jewelry market.