Often by necessity, food packaging completely covers up its contents so to keep them protected. DeCecco pasta packaging avoids the subsequent common approach to depict its insides by means of illustration or photograph, opting instead for a broad window for honest exposure.
Kate Yip expanded the small transparent plastic portion of the brand's old box and clarified the product's overall image. A rosé red was chosen to color the five opaque sides of the carton and the surfaces were treated to a contemporary formatting of white type throughout. Aside from the lettering, the view of the fusilli, the bow-ties and the fettuccine provides the visual intrigue of DeCecco pasta packaging. These are the sort of boxes you can actually leave out on the counter to function as effective, attractive and disposable canisters.
Windowed Noodle Branding
DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents
Trend Themes
1. Transparent Food Packaging - Opportunities for companies to enhance their product's perceived freshness through the use of more transparent packaging.
2. Minimalist Product Design - The rise of minimalistic packaging design provides companies with an opportunity to create an iconic brand look and a clean, fresh aesthetic on the shelves.
3. Sustainability-focused Packaging - The demand for eco-friendly packaging solutions presents opportunities for companies to provide more sustainable options to consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from transparent packaging designs that showcase the product and promote freshness.
2. Consumer Goods Industry - The consumer goods industry can embrace minimalistic packaging designs to stand out on shelves and improve brand recognition.
3. Packaging Industry - The packaging industry can provide sustainable solutions to companies looking to reduce their environmental impact.