The Toronto Maple Leafs have harnessed the team's stature as a major market franchise with a wealth of celebrity fans, enlisting famed EDM producer and Ontarian Deadmau5 to write the new anthem. True to Deadmau5's unique style, the new Leafs anthem is a pulsating and enlivening electronic track with a melodic composition that subtly references the old organ anthems of teams gone by.
Deadmau5 and the Leafs franchise unveiled the new anthem at the teams first Hockey Night in Canada appearance. During the pre-game ceremonies, fans were treated to a light show at the rink in the Air Canada Center, and Deadmau5 himself made an appearance, getting driven around the rink on a Zamboni while wearing a new Leafs jersey.
EDM Team Anthems
Deadmau5 Produced the New Toronto Maple Leafs Anthem
Trend Themes
1. Celebrity-produced Anthems - The collaboration between the Toronto Maple Leafs and Deadmau5 highlights the trend of professional sports teams enlisting famous musicians and producers to create anthems.
2. Electronic Sports Event Performances - The pre-game show featuring Deadmau5 and the light show at the Air Canada Center demonstrates the rising trend of electronic artists performing at major sporting events.
3. Incorporating Traditional Sounds in EDM - Deadmau5's use of melodic compositions that subtly reference the old organ anthems reflects the trend of EDM artists incorporating traditional sounds and elements into their music.
Industry Implications
1. Sports Entertainment - Collaboration between sports franchises and musicians presents disruptive innovation opportunities for creating unique fan experiences and enhancing brand loyalty.
2. Music Production - The rising trend of celebrities producing anthems for sports teams opens up disruptive innovation opportunities for music producers to explore new avenues of collaboration and expand their reach.
3. Event Production - The demand for electronic artists to perform at major sporting events creates disruptive innovation opportunities for event production companies to incorporate cutting-edge visual and audio experiences.