John Travolta’s epic role in ‘Saturday Night Fever’ had the world talking and gyrating disco style. NerdyShirts.com wanted to bring us back to the 70’s with a little taste of the modern day with their new t-shirt - the DDR Saturday Night Fever.
This hilarious tee features the silhouette of a young John Travolta in his infamous white suit (as seen in ‘Saturday Night Fever) boogying down while playing Dance Dance Revolution.
Implications - Consumers are seeking out ways to differentiate themselves from others. Products that feature a personal detail are appealing to those who want to express themselves through their fashion choices.
Geeky Disco Tees
DDR Saturday Night Fever Fashion Combines Retro Dance with Modern Gaming
Trend Themes
1. Personalized Fashion - Consumers seek unique ways to express themselves through their fashion choices.
2. Retro Gaming - Combining retro gaming with fashion creates a unique opportunity for disruptors.
3. Humorous Apparel - Trending apparel items include humorous designs and unexpected pop culture references.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to offer personalized items to appeal to consumers seeking unique pieces.
2. Gaming - Gaming companies can explore opportunities to collaborate with fashion brands for unique product offerings.
3. Humorous Gifts - The trend of humorous apparel can also extend to gift-giving, providing an opportunity for disruptors in the gift industry.