DDR Saturday Night Fever Fashion Combines Retro Dance with Modern Gaming

 - Aug 4, 2009   Updated: Aug 3 2011
References: nerdyshirts
John Travolta’s epic role in ‘Saturday Night Fever’ had the world talking and gyrating disco style. NerdyShirts.com wanted to bring us back to the 70’s with a little taste of the modern day with their new t-shirt - the DDR Saturday Night Fever.

This hilarious tee features the silhouette of a young John Travolta in his infamous white suit (as seen in ‘Saturday Night Fever) boogying down while playing Dance Dance Revolution.

Implications - Consumers are seeking out ways to differentiate themselves from others. Products that feature a personal detail are appealing to those who want to express themselves through their fashion choices.