The Day Birger et Mikkelsen Spring/Summer 2015 advertisements feature a forlorn-looking Sara Blomqvist. In the campaign produced by photographer Andreas Ohlund and Maria Therese, Blomqvist was cast in a dark sepia-hued filter, making the series appear all the more striking given the warm season that the images cater to.
Brown and red-hued sepia shading proved to be the optimal match for this collection of Day Birger et Mikkelsen apparel. Present in the line are snakeskin-inspired shoes, leather bomber jackets, patterned tops and pale lace dresses.
Many of these pieces are breezy and relaxed. The set speaks to effortless simplicity, themes that are altogether appealing during the spring and summer months. Hairstylist Mette Thorsgaard furthered these casual elements with straight tresses.
Singularly Sepia Campaigns
The Day Birger et Mikkelsen Spring/Summer Advertisements Are Red-Brown
Trend Themes
1. Sepia-hued Campaigns - Fashion brands could explore the use of sepia filters in their campaigns to create a striking contrast between the warm season and the vintage feel of the images.
2. Effortless Simplistic Apparel - There could be a rise in the demand for breezy and relaxed fashion pieces during the spring and summer months, as seen in the Day Birger et Mikkelsen collection.
3. Vintage Filtered Photography - Photographers could experiment with vintage filters like sepia shading to produce unique and aesthetically pleasing images for their clients.
Industry Implications
1. Fashion and Apparel - Fashion brands could explore utilizing sepia filters and breezy designs in their collections to attract customers looking for comfortable and stylish apparel.
2. Photography - Photographers could use vintage filters like sepia shading to differentiate their work and offer unique options to their clients.
3. Beauty and Haircare - Hairstylists could explore the use of straight tresses to complement the casual and relaxed fashion elements in campaigns and editorials.