This creative Harley-Davidson ad promotes and encourages those who are unfulfilled at their day job to seek a more adventurous lifestyle. The essence of this ad, which is titled 'Inner Child' aims to foster feelings of wanderlust and excitement.
The silent commercial features a man who appears to be suffocating under the constraints of disappointment at work. Suddenly, with the help of his inner child, he is boarding a plane and taking a trip across the world. The ad shows the once unfulfilled man enjoying a bonfire on a tropical beach, hitchhiking in the desert and finally cruising on the back on a motorcycle.
The Harley-Davidson ad aims to reignite the feelings of seeking wild adventures and thrills. The ad ends with the phrase "whatever is in you, is out there." Watching is ad will certainly have any thrill-seekers immediately itching to hop on the back of a motorcycle.
Adventure-Seeking Motorcycle Ads
This Harley-Davidson Ad Shows a Man Pursuing His 'Inner Child'
Trend Themes
1. Adventure Motorcycling - The trend of adventure motorcycling could be capitalized on by companies by promoting the idea of fulfilling an adventurous and free lifestyle.
2. The Inner Child - Promoting the idea of tapping into one's inner child could be a trend as it shows people taking control and living a life that they actually enjoy.
3. Global Travel - Promoting global travel could be a trend, in which users invest in traveling experiences to explore nature, culture, and other traditions in the world.
Industry Implications
1. Tourism Industry - Companies in the tourism industry can invest in promoting the idea of adventure motorcycling and also promote various traveling destinations to their customers.
2. Automotive Industry - The automotive industry can create motorcycles that are reliable and comfortable for adventure touring which promotes the same adventurous and free lifestyle that Harley Davidson promotes.
3. Advertising Industry - The advertising industry should capitalize on the idea of promoting a fulfilling lifestyle to engage consumers through their ads and steer away from the idea of being tied to a nine-to-five job.